This is a monthly e-mail update for subscribers only, sent from
U-Publish.com, the web site named for the revolutionary guide
to new methods for publishing and promoting books by Dan Poynter
and Danny O. Snow.  Get the paperback, now available to order
from all major bookstores and online booksellers, or order direct
from us at http://www.u-publish.com/order.htm at a discount.


*** Better than Bookstores?

Co-author Dan Snow asks: Want some jazz with your java?

On March 22, Forbes reported that Starbucks coffee shops will
soon offer music downloads:


Why is this of interest to authors and publishers?  Because books
could be next!  Whether or not Starbucks starts selling books,
more and more self-publishing authors and independent publishers
are discovering that non-bookstore outlets like coffee shops can
be BETTER than bookstores, for several reasons:

-- There are more of them.  As reported by co-author Dan Poynter
in "Book Marketing: A New Approach," The American Booksellers Ass'n
estimates that there are TEN TIMES more retail outlets than
bookstores per se.  And there is growing trend (like Starbucks)
of retailers expanding beyond their primary products.

-- Their customers are often more interested.  For example, a
book about gardening may interest only a small percentage of a
bookstore's customers... but practically ALL the customers
of a tree nursery are interested in gardening of some kind.
If you have a book about gardening, a tree nursery is probably
a better place to sell it.  Match the subject matter of your
book to the right kind of store, and see for yourself.

-- They pay more.  Mainstream book industry wholesalers and
retailers expect big discounts, usually totalling at least 40%
and often more.  Many retailers other than bookstores feel
that a 30% discount is generous.

-- They pay faster.  Large book distributors often pay 120
to 180 days in arrears; other retailers may pay on the spot.

-- They return fewer books.  An outlet like a tree nursery
may not even ask about returning books, while few bookstores
will stock books (or even order them) unless the books are
fully returnable.

Nearly any book with a clearly identifiable audience can gain
more readers (and more sales) from marketing through non-
traditional outlets outside the conventional book trade.
The fact that these sales are more lucrative, faster and
less risky are just icing on the cake... or whipped cream
on your cappuccino!


*** Funds for Writers  

C. Hope Clark edits Funds for Writers and offers "high hope
for the freelance writer."  See http://www.fundsforwriters.com 

Tip courtesy of Independent Publisher Online


*** Free Guide to Self-Publishing

"Publishing Basics" by veteran print broker Ron Pramschufer of
Books Just Books is a promotional item, but contains good info
for the self-publisher, whether or not you work with Ron.

It's free.  Simply e-mail Ron@rjcom.com to request a copy.
As an additional courtesy, Ron has kindly offered to extend a
discount to subscribers, should you decide to publish with
Books Just Books.  Just mention this newsletter.


Please feel free to forward copies of this bulletin to your
fellow authors and publishers.  This is a free service that is
available to anyone in the book world upon request.  We don't
endorse specific products or services, and we do not accept
advertising.  You may subscribe or un-subscribe at any time.


*** Humor: Tax Filing Reminder

Don't forget to add extra stamps when you mail in this year's
tax payments.  After all, they have to go all the way to Iraq!


*** Reminder: Ghost Stories Wanted

Ginnie Bivona of Atriad Press is looking for new stories: "Our
next Haunted Encounters release will feature true experiences
with departed family and friends. Deadline is June 1, 2004. 
Check our web site for submission guidelines."



*** Reminder: Buzz Your Book

Class helps authors get buzz for books, ficiton and non-ficiton.
It's a six week online class, starting the last monday in April:


-- Tip Courtesy of M.J. Rose: http://www.mjrose.com


*** Reminder: Lorian Hemingway Short Story Competition

Entries are now being accepted for the 24th Lorian Hemingway
Short Story Competition, created to encourage the efforts of
writers who have not yet achieved major-market success.  Writers
compete for a $1,000 first prize, $500 second prize, and $500
third prize in this international competition.  Several honorable
mentions are also awarded. 

Stories in all genres of fiction are welcome.  Maximum length is
3,000 words, and writers retain all rights to their work.  The
final deadline is May 15, 2004; winners will be announced at the
end of July. 

For guidelines, visit http://www.shortstorycompetition.com or
e-mail Calico2419@aol.com, or send an SASE to the Lorian
Hemingway Competition, P.O. Box 993, Key West, FL 33041. 


*** Reminder: Got Our Book?

Some newsletter subscribers have not yet read the book for
which it is named: "U-Publish.com: How 'U' Can Effectively
Compete with the Giants of Publishing."

We have a few copies remaining at a special discount for our
newsletter subscribers only.  E-mail co-publisher@u-publish.com
to request yours at a special rate, well below the public price.


Inside tip from Poynter & Snow:
Here's ours:

This is a free e-mail bulletin from U-Publish.com, the web site
named for the book by Dan Poynter and Danny O. Snow.

Bulletins are sent by subscription only.  You may subscribe or
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Our goal is to serve as advocates for the self-publisher or
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participation, feedback, criticism, and suggestions.  We learn
from our readers, and value your input.

Please visit http://www.u-publish.com at least once each month,
for periodic updates of interest to writers and publishers.

Please feel free to forward copies of this message to fellow
writers and publishers.  This is a free service, available to
to anyone in the book world upon request.


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