================================================================ This is a free e-mail bulletin sent from "U-Publish.com," the website named for the revolutionary guide to new methods for publishing and promoting books by Dan Poynter and Danny O. Snow. ================================================================ *** Lead Story for July 15, 2001: *** Book Returns Growing, Says NY Times Following the BISG.org report that showed a decline in book sales during 2000 (as reported here last month), The New York Times now says that book returns to conventional publishers are growing. According to reporter David Kirkpatrick: "Book publishers are once again facing a rising tide of unsold books returning from bookstores, a painful phenomenon that just a few years ago became severe enough to cause a crisis in the industry and widespread cutbacks in the pub- lication of new books. "Returns are a perennial risk in the book industry because publishers' sales agreements with stores typically allow the return of unsold inventory for a complete refund, a practice similar to arrangements in other industries where retailers take a chance on untested new products. Publishers normally expect about 25 percent of their new books to return." Poynter & Snow advocate selling directly to readers through non-traditional channels, where returns are far less common. In addition, we are proponents of "print on demand" and PQN printing methods that drasticly reduce the impact of unsold books. Co-author Dan Poynter quips: "Bookstores aren't the only place to sell books. Bookstores aren't even a good place to sell books. In fact, bookstores are a lousy place to sell books." U-Publish.com shows you how to tap other markets, with a smaller initial investment, fewer risks and greater rewards than conventional methods. Stay tuned to the U-Publish.com web site for the latest in industry trends, and advice from Poynter & Snow that can help you anticipate the trends and stay ahead of the competition. Please feel free to forward copies of this message to other publishing professionals. This is a free service, available on request. ================================================================ *** Freebie from Books Just Books: We reported this last month, but repeat it here because the book is witty, informative, and free. Get your own copy of "Publishing Basics - A Guide for the Small Press and Independent Self-Publisher" at: http://www.rjcom.com/booksjustbooks/bookstore.cfm Please tell Ron that Dan Poynter and Danny O. Snow referred you from the U-Publish.com newsletter, and enjoy the read! ================================================================ *** BookTech Reports on EDGE~UP The July/August issue of BookTech the Magazine for Publishers reports on the new partnership between BookZone and Unlimited Publishing LLC (producer of U-Publish.com) on page 14. The new EDGE~UP package makes books available in printed and electronic form, with broad distribution and promotion: http://www.unlimitedpublishing.com/booktech.htm ================================================================ *** New e-Book Reading Device IPM-NET is introducing a new e-Book Reading device, Myfriend. Myfriend is a device that contains e-Books, texts and hypertexts, sounds, animation and images. The device features Microsoft ClearType Technology (as seen with the Pocket PC) and a high- resolution color touch-screen. Also like the Pocket PC it uses LIT format for e-Book files. http://www.bsquare.com/success/ipmnet.asp ================================================================ *** Mibrary Closes Shop Mibrary.com sought to serve e-publishers -- and consumers -- as an online clearing house for electronic rights and permissions. The concept was to provide a central location where consumers could register and catalog their digital content, move it from place to place, and obtain replacement copies more easily, without wading through rivers of red tape and technobabble. Possibly because it was ahead of its time, the company closed after it was unsuccessful in its efforts to obtain additional financing to sustain operations. ================================================================ *** Quotations of the Month "Everywhere I go I'm asked if I think the university stifles writers. My opinion is that they don't stifle enough of them. There's many a bestseller that could have been prevented by a good teacher." -- Flannery O'Connor "It's that pesky 99% of vanity presses that give the others a bad name." -- "Publishing Basics" ================================================================ Don't forget to visit the U-Publish.com website at least once a month, for new info of interest to authors and publishers. Feel free to forward copies of this message to others who may be interested. Subscriptions are available free upon request. ================================================================ The fine print: This is a free e-mail bulletin from U-Publish.com, web site named for the book by Dan Poynter and Danny O. Snow. We do not endorse specific products or services, and we do not accept advertising. We will not sell your name, address or other personal information elsewhere at any time. Please visit http://www.u-publish.com at least once each month, for periodic updates of interest to writers and publishers. Please feel free to forward copies of this message to fellow writers and publishers. This is a free service, available to to all upon request. You may subscribe or unsubscribe at any time. Simply notify us by e-mail at: subs@u-publish.com ================================================================