================================================================ This is a free e-mail bulletin for subscribers only, sent from "U-Publish.com," the website named for the revolutionary guide to new methods for publishing and promoting books by Dan Poynter and Danny O. Snow. Order the new 2002 edition, just released! ================================================================ *** 2002-2003 Edition Released! The NEW edition of "U-Publish.com" is finally out in paperback, with the e-Book to follow. If you liked the first or second edition, you will LOVE the new one! It includes expanded info on selling books directly to readers for better earnings, new tips and tricks for online promotion, extensive lists of con- tacts that will be updated regularly on the Web, and a summary of Dan Poynter's "New Book Model" for independent publishers. For those subscribers who placed advance orders, we have now deposited your checks and shipped books to you by "Media Mail." (Allow 7-10 days for delivery.) Others may order from major bookstores and leading online booksellers such as BN.com and Amazon.com -- or contact us by e-mail to order directly with free shipping. At the risk of making a loud sales pitch (something we try to avoid here) this is a substantially updated version, because new publishing technologies changed greatly since June 2000. We encourage readers of earlier editions to consider getting the new version, for the latest information. ================================================================ *** Get Published in Chicken Soup Lilly Walters wants stories for "Chicken Soup for the CELTIC Soul" (r) as discussed below: "We are ALMOST done with gathering stories for Chicken Soup for the CELTIC Soul (r). HOWEVER! We do need a few more stories ... and yes, you get paid and receive incredible exposure by having your story in one of the Chicken Soup books ..." Contact: AboutNews@aol.com Please mention that you were referred by Poynter & Snow from the "U-Publish.com" web site. ================================================================ *** Reminder: Postage Rises June 30 Rates are going up June 30. Mail your books and promotional materials beforehand! See http://www.usps.gov/news/2002/press/pr02_022.htm for the future of postage rates. TIP: depending on paper grade, a 250 pp 6x9 paperback usually weighs less than one pound. "Media Mail" will run just $1.42 for the first pound but you must provide your own envelope. FREEBIE: try using a free Priority Mail envelope, but turn it inside out before stuffing and mailing at Media Mail rate. Sounds odd, but could save you .30 (cost of envelope) or more per book. If you order our book by e-mail with free shipping, it will be sent this way.
To end on a lighter note, we quote Mary Westheimer of BookZone: "OK, all of you who sell e-Books can quit snickering." ================================================================ Please feel free to forward copies of this bulletin to your fellow authors and publishers. This is a free service that is available to all publishing professionals on request. ================================================================ *** What is the "Perfect" Book ??? Content, of course, is the most important factor in publishing a good book. However, physical factors can make a difference in keeping production costs low, allowing the independent pub- lisher more flexibility for printing. Design elements can also help in marketing a book more effectively. Poynter & Snow do *not* suggest letting production specs dic- tate what you write, but below are some technical features that could provide advantages if compatible with the content. In terms of printing and marketing, the "perfect book" ... -- Uses the back cover to show readers the benefits of buying it, including positive reviews and endorsements if possible. Put your picture on the inside, and use valuable back cover "real estate" to sell the book to readers. -- Is 144 pages long, allowing interior pages to be printed in signatures of 48, 24, 12, 8, 4 or 2 pages so that different printers can produce it with a minimum of changes. -- Is designed in an industry standard trim size such as 5x8" or 6x9" for easier printing. 5x8" books are the least costly to print, while 6x9" books can contain more words per page, for a lower page count. -- Has a "perfect" (softcover) or "case" (hardcover) binding, but does not require special binding, inserts, foiling, die cutting, dust jackets, embossing or other custom manufacturing features that drive production costs up -- unless it is clear that extra features will significantly improve revenues. -- Has a spine that consumers can read vertically, when it is shelved beside other books. -- Uses body type with a size of at least 11 points, generous leading (space between lines) and margins, so it is easy on the reader's eyes and not cramped in appearance; some experts say that a serif typeface like Times Roman is better for body type than a sans serif face like Helvetica or "Arial." -- Is professional in appearance, inside and out. Achieving a truly professional appearance using a word processor (like Word or WordPerfect) isn't impossible, but is very rare. A "do it yourself" book design is often glaringly obvious to reviewers, retailers and readers -- and will hurt sales. Getting professional help with book design is often the best strategy. Again, the content of the book is most important, but books that follow the general description above will be easier, faster and more inexpensive to produce. ================================================================ *** Important Note for Subscribers If you receive our bulletins at a Hotmail or Yahoo address, please put our reply e-mail address (NewsDesk@U-Publish.com) in your "address book." If not, future issues could be accidentally filtered by Hotmail or Yahoo, in their efforts to block unsolicited commercial e-mail. As you know, our bulletins are 100% subscription-only, but unfortunately some e-mail services will not deliver them unless our reply address is included in your address book. We apologize for any inconvenience, and appreciate your help. More info: http://www.u-publish.com/e-mail.htm ================================================================ *** Quotation of the Month: "This is not a novel to be tossed aside lightly. It should be thrown with great force." -- Dorothy Parker ================================================================ The fine print: This is a free e-mail bulletin from U-Publish.com, the web site named for the book by Dan Poynter and Danny O. Snow. We do not endorse specific products or services, and we do not accept advertising. We will not sell your name, address or other personal information to others at any time. Please visit http://www.u-publish.com at least once each month, for periodic updates of interest to writers and publishers. Please feel free to forward copies of this message to fellow writers and publishers. This is a free service, available to to all upon request. You may subscribe or unsubscribe at any time. Simply notify us by e-mail at: firstname.lastname@example.org ================================================================
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