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This is a free e-mail bulletin for subscribers only, sent from
"U-Publish.com," the website named for the revolutionary guide
to new methods for publishing and promoting books by Dan Poynter
and Danny O. Snow. Order the new 2002 edition, just released!
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*** Book TV Submission Tips
*** Exclusive to U-Publish.com
Book TV is the hottest venue for book exposure in the post-Oprah
era. Naturally, they must be more selective than ever as a
result. To improve your chances of appearing, carefully follow
the guidelines provided below by Senior Executive Producer,
Connie Doebele Brod, exclusive to U-Publish.com:
1. Start by sending the book, but only if it clearly meets
Book TV's criteria for NON-FICTION content and distribution:
biography, history, public policy and children's books that
are widely available to order from bookstores or online:
C-SPAN
Attn: Book TV
400 North Capitol Street, NW
SUITE 650
Washington, DC 20001
Include a brief, factual cover letter explaining what makes
your book special, a calendar of your speaking events,
including dates and and locations, and how to contact you.
2. Follow up two weeks later by e-mail ( booktv@c-span.org )
to confirm receipt. If your book is considered appropriate
for possible coverage, you will be informed of the person
or department handling it.
3. Finally, schedule a subsequent phone call to your contact
at Book TV for a more detailed discussion.
Remember that Book TV receives many, many submissions, but
can only cover a limited number of books. Be sure that your
communications are concise and accurate, to improve your
chances of appearing.
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*** Many Marketing Resources
*** for Independent Publishers!
A wide selection of useful tools for promoting self-published
books is available at Kevin Munnings' "Misfit Books" site:
http://www.MisfitBooks.net/?u-pub
Lotsa links for marketing, publicity, reaching media and
libraries, links to FREE classified ads, and other resources
are available. Well worth a look ...
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Please feel free to forward copies of this bulletin to your
fellow authors and publishers. This is a free service that is
available to all publishing professionals on request.
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Dan Poynter recommends the following sites where you can contact
e-zines that focus on subjects related to your book:
http://www.listfish.com
http://www.ezinelocater.com
http://www.WorldMegaStore.com/newsletters.php
As always, personalize your communications to each list. Do not
send generic "spam" that may not be of interest to recipients.
Whenever possible, address the recipient(s) by name. When you
pick your targets carefully, info about your book will reach the
right readers. Become an active participant, rather then an
anonymous advertiser.
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*** "Steal this e-Book!" is free to download
Dan Snow has released "Steal this e-Book!" in paperback through
BookSurge, and as a FREE e-Book. An irreverent collection of
articles and letters about electronic publishing, it includes
commentary from Richard Eion Nash, Dan Poynter, Wade Roush and
Glenn Sanders. Download for free in PDF:
http://www.u-publish.com/stealme
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*** "Top Five Tips" for Book Sales
The following is an excerpt from "Independent Success!
Breakthroughs in Publishing" by Carrie T. Rivera:
Angela Hoy’s Top Five Tips for Book Sales Success:
1. START AN EZINE. This is by far the key to our success.
If we didn't send out a weekly newsletter, our website would
be dead. You have to have a list of "fans" and you must have
a way to reach them on a scheduled basis. Otherwise, they
forget about you.
2. MARKETING MARKETING MARKETING. Have a marketing plan for
your book and stick to it. If you think your publisher is
going to invest thousands in marketing your book, dream on.
3. DON'T WAIT FOR A TRADITIONAL CONTRACT. If you've been
trying to get an agent or a publisher for more than a few
months, consider self-publishing through POD and ebooks.
4. BUILD A SMALL WEBSITE. You maintain control of your
customer list, thus ensuring that you stay in control in
the future. Build an online business out of your line of
books.
5. WRITE MULTIPLE BOOKS IN THE SAME GENRE AND TARGETING
THE SAME AUDIENCE. Then, you can sell direct to your
existing list of customers over and over again.
-- Courtesy of Jim Barnes at http://www.bookpublishing.com
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Please feel free to forward copies of this bulletin to your
fellow authors and publishers. This is a free service that is
available to all publishing professionals on request.
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*** Quote of the Month
*** (with apologies to Poynter)
"Your book will cost $4.12 per copy as a 200 pp 6x9 paperback
with 4/0 cover in a quantity of 100 to 500 copies."
-- Our Printer
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*** Quotation of the Month:
"The word 'quote' refers to a bid or estimate;
the word 'quotation' refers to a person's words."
-- Dan Poynter
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Please visit http://www.u-publish.com at least once each month,
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Please feel free to forward copies of this message to fellow
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