================================================================ This is a free e-mail bulletin for subscribers only, sent from "U-Publish.com," the website named for the revolutionary guide to new methods for publishing and promoting books by Dan Poynter and Danny O. Snow. ================================================================ Join us in a prayer for the victims of the attacks in NYC and DC -- and for world peace. ================================================================ *** e-Rights Debate Continues Chicago, IL Sept. 17, 2001 - At a members' meeting of the Open eBook Forum, leading publishers and eBook technology firms were joined by copyright and intellectual property experts to debate the pending criminal prosecution of Russian programmer Dmitry Sklyarov and Elcomsoft Co. Ltd. of Moscow. Under the criminal provisions of the Digital Millennium Copyright Act, Sklyarov and Elcomsoft were indicted as a result of their commercial sale of software to circumvent the copyright protection of eBooks sold using Adobe eBook Digital Rights Management (DRM) services. U-Publish.com co-author Danny O. Snow will publish commentary about e-Rights and online piracy in the October issue of the national newsletter of the Publishers Marking Association. For more info about the PMA Newsletter, please visit: http://www.pma-online.org/benefits/newsletter.cfm Or e-mail email@example.com and kindly mention that you were referred from the "U-Publish.com" web site. ================================================================ *** Lead Story for September 2001: *** Economy Slows -- Publishers React It's no secret that the U.S. economy has slowed since the dotcom heyday of 1999. What is the impact on publishers? -- As reported here in June, the Book Industry Study Group (see http://www.bisg.org ) announced a study showing an overall decline in book sales during 2000 of 3.3%. Steeper drops were seen in key areas such as trade paperbacks (14.2%) and hardcover books (12.9%) last year. -- In July, the New York Times reported "Book publishers are once again facing a rising tide of unsold books returning from bookstores, a painful phenomenon that just a few years ago became severe enough to cause a crisis in the industry and widespread cutbacks in the publication of new books. "Returns are a perennial risk in the book industry because publishers' sales agreements with stores typically allow the return of unsold inventory for a complete refund, a practice similar to arrangements in other industries where retailers take a chance on untested new products. Publishers normally expect about 25 percent of their new books to return." -- In August, attendence at key publishing industry events such as BookTech West was down. Publishers, and the companies used by publishers to manufacture and distribute books, appear to be cutting back on all but essential expenditures. -- In September, the attacks on NYC and DC shut down American financial markets -- and it appears that the U.S. economy may slow further as a result in the months ahead. In summary, publishers are feeling the pinch as much or more than other businesses, and more than ever need to strive for economy and efficiency. Poynter and Snow have long advocated the use of new technologies to produce smaller numbers of books. We also endorse selling them more directly to consumers. These strategies dramatically lower start-up costs, and drastically reduce the impact of unsold books. We are also proponents of using new methods to promote books at a small fraction of the cost of traditional advertising. Do you think conventional publishers will cut back on new re- leases as a result of current events? We do. MORE THAN EVER, independent publishing is the way to go, with less waste and fewer economic risks. For those in the know, difficult times can present opportunities rather than risks. Please read our book to learn how, and visit our web site at least once a month for the latest news. ================================================================ *** e-Mail Tip: Disable HTML format! Some e-mail software such as Microsoft Outlook Express may send e-mail messages in the same format (HTML) as a web page, which can cause problems for recipients who use other e-mail software. If you are writing to the public, you want your message to reach as many people as possible without problems. It's always better to send a small, simply formatted text-only message, preferably without large file attachments, pictures, etc. unless they are essential to your communications. See the sample at the bottom of this message. If you are send- ing e-mail in HTML format, you may want to consider changing your settings. ================================================================ *** Third Edition Coming January 2002 "U-Publish.com 3.0" is due out in January, in both paperback and e-Book formats. If you liked the first or second edition, you will LOVE the new one! It will include expanded sections on selling books directly to readers for better earnings, many new tips and tricks for online promotion, extensive lists of contacts that will be updated regularly on the Web, and the latest on Dan Poynter's "New Book Model" for independent publishers. The paperback will remain $14.99 to the general public ... but stay tuned here to learn how subscribers to this newsletter can place advance orders at a special discount. We appreciate your participation in our online community, and want to give you the best deal possible, as a gesture of thanks. ================================================================ *** New Feature: Horror Stories No, we're *not* starting a fiction section! But we do want to hear your "Horror Stories" about independent publishing. If you have been the victim of a serious printing error, a ripoff or a scam, or worst of all ... made a mistake yourself that you want to help others avoid ... please send us your comments. We hope to make "Horror Stories" a regular feature at the U-Publish.com web site, where authors and publishers can share successes -- and failures -- with fellow publishing professionals. ================================================================ *** Quotation of the Month "Outside of a dog, a man's best friend is a book; inside of a dog, it's too dark to read." -- Groucho Marx ================================================================ Don't forget to visit http://www.u-publish.com at least once a month, for new info of interest to authors and publishers. Feel free to forward copies of this message to others who may be interested. Subscriptions are available free upon request. ================================================================ The fine print: This is a free e-mail bulletin from U-Publish.com, web site named for the book by Dan Poynter and Danny O. Snow. We do not endorse specific products or services, and we do not accept advertising. We will not sell your name, address or other personal information to others at any time. Please visit http://www.u-publish.com at least once each month, for periodic updates of interest to writers and publishers. Please feel free to forward copies of this message to fellow writers and publishers. This is a free service, available to to all upon request. You may subscribe or unsubscribe at any time. Simply notify us by e-mail at: firstname.lastname@example.org ================================================================
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