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how to self-publish a book
A great new way to
PROVE YOUR BOOK'S APPEAL WITH A MINIMUM OF RISK OR EXPENSE
and special exclusive bonuses for U-Publish.com visitors!

Scores of streetwise authors who visit U-Publish.com each year successfully self-publish their books using new technologies to slash costs, and grassroots marketing techniques that bypass middlemen and wring more revenue from their writing. Read our book to learn more.

On the sad occasions when self-publishers lose money, the most frequent cause is overprinting before a book's actual public demand is proven. But with today's technologies, it's now possible to print the right number of books to meet public demand with fewer (if any) unsold books.

The strategy shown below is ideal for getting a small quantity of books in print with a bare minimum of risk or expense, allowing you to prove the market for your book BEFORE you make a substantial investment in professional book design, large-scale printing, etc.

Follow these simple steps:

  • Set up your book for a small initial printing at Createspace, Lulu, Wordclay or comparable services with few fees or minimums.

  • Print just a few copies for insiders, reviewers, VIPs and early adopters. Get their feedback, then make changes if necessary. You can revise, correct or update a POD book with minimal effort or expense.

  • Once you are ready to go public, join SPAN at a huge new member discount, courtesy of U-Publish.com. Use SPAN's "members only" resources to learn how you can tap lucrative specialty markets with a direct interest in your subject.

  • Print only as many books as needed to meet actual public demand. Once you've proven the book's public appeal at a nominal cost, you can feel confident about investing in enhanced book design services, large scale printing, broader distribution, promotion, etc.

  • This strategy allows you to get started quickly and economically, lets you fix typos and other oversights that often haunt authors who rush their books into mass production or trade distribution prematurely -- and most importantly avoids costly overprinting before you have objective proof of demand from the reading public.

    Why should you start with specialty markets? The answers are simple: because they are far more numerous than bookstores, easier to target, usually pay more and pay faster than conventional bookselling channels. (Read our book to learn more.)

    For example: suppose that the topic of your book is a relatively narrow subject like "organic fertilizers." How many casual bookstore customers are interested? Probably very few... BUT now imagine a local gardening center or tree nursery: nearly ALL of their customers are potential readers! Offer the gardening center a dozen copies on consignment, at 20% to 30% below cover price. When they sell, you have objective proof of public demand, and solid evidence why the center should re-order!

    If your book is about investing, talk to banks and stock brokerages. If it's a safety guide, offer it to insurance agencies that benefit when their customers avoid accidents and injuries. Nearly any book can deliver real benefits to one or more special audience(s). The key is to start with readers who have a specific reason to read your book, rather than general bookstore browsers. Remember that you can always cultivate lay readers after you skim the proverbial cream off the top!

    Or use your early success in niche markets to attract a literary agent or conventional publisher. Nothing catches their attention like real sales to real readers. As Dan Poynter says, "If you get a good offer, sell out; if not, you're already in print with a growing audience."

    The steps above will allow you to start proving the market for your book with a remarkably small investment of time and money. Once its appeal is proven, you can feel confident about investing more time and money... yet still avoid a garage filled with unsold books.

    Disclosure:

    We receive a small commission when you join SPAN under this special program, even though your membership fee is slashed from $115 to $34.50. SPAN's "members only" resources can save you hundreds of dollars -- and hours -- getting started in the exciting world of self-publishing.

    This special bonus is EXCLUSIVELY to those who use the links on this page. They're our way of thanking you for your interest in our book, and our Web site.

    Thousands of authors have already discovered that they can successfully tap specialty markets without investing a fortune -- and with few (if any) unsold books. Using the strategy outlined here to get started, you can be one of them!

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