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The Savvy Self-Publisher is a free newsletter sent by e-mail, with tips and tricks to help the streetwise author publish a book quickly and economically -- and to promote it more effectively. It contains success stories of self-publishers in action, and a treasure trove of tools to help you reach more readers.

Please click HERE for a free subscription. Please note: the excerpts below are intentionally formatted very simply, as they appear in our no-nonsense e-mail bulletins. For a more sophisticated appearance, please visit our blog at

According to a survey by USA Today, more than 82% of Americans
intend to write a book someday.

Exactly ten years ago this month, Netscape's IPO signalled the
start of the mass internet age.


*** Google to Change Plans for Digital Library ***

August 15: In response to copyright complaints from publishers,
Google will temporarily stop digitizing in-copyright books from
its library partners and will concentrate, for now, on public
domain books:

*** Factors Often Overlooked about Bookstores ***

Co-author Danny O. Snow reminds newcomers to independent book
publishing of a few important facts about bookstores:

-- Bookstores typically don't BUY books from authors, publishers
or even from wholesale book distributors.  Instead, they take
books ON CONSIGNMENT-- then return the unsold copies at
your expense.

-- Bookstores rarely put books on their shelves on a non-
returnable basis.  Some may accept orders for single copies
from individual readers, but you probably won't find your book
on the shelves unless it is fully returnable.

-- Traditional publishers typically expect 20% (or more) of
orders from bookstores to be returned.  Do the math before you
wish for bookstore stocking:  Will your profits from sales
of 80% outweigh your printing and shipping costs, PLUS losses
from returns?

-- Mainstream book industry outlets (retail and wholesale)
expect big discounts, and a long time to pay.  Can you afford
to sell 50% below cover price, deduct the costs of printing
and returns, and wait 90 to 180 days for a check?

Some authors often feel it's "sexy" to say their books can be
ordered at Amazon, or the local chain bookstore.  But other
outlets usually pay more, pay faster, and return fewer (if
any) unsold books.

Read our book for more ideas about the many benefits of
marketing beyond the conventional book trade!  The 2005
edition is available to order from major booksellers -- or
feel free to request the hardback at your local library.


*** Name a Character and Support Free Speech ***

Stephen King, Amy Tan, Lemony Snicket, Nora Roberts, Michael
Chabon and 11 other best-selling writers will auction the right
to name characters in their new novels.  The profits will go to
the First Amendment Project, whose lawyers have repeatedly gone
to court to protect the free speech rights of activists, writers
and artists:


*** Book Summit, September 29 ***

"Industry Leaders Discussing the Future of Publishing in a Flat
World" is the theme of a new event to be held in Valley Forge
on September 29.  It will bring together the visionaries of
modern book publishing to discuss production, promotion, and
the challenges faced in the digital industry:


Please feel free to forward copies of this bulletin to your
fellow authors and publishers.  This is a free resource that is
available to anyone in the book world upon request.  We don't
endorse specific products or services, and we do not accept
advertising.  You may subscribe or un-subscribe at any time.


*** Reminder: DIY Book Festival Deadline 9/25 ***

"Do It Yourself" book competition, deadline September 25: $1000
grand prize, many catagories, $50 per entry:


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