The Savvy Self-Publisher is a free newsletter sent by e-mail, with tips and tricks to help the streetwise author publish a book quickly and economically -- and to promote it more effectively. It contains success stories of self-publishers in action, and a treasure trove of tools to help you reach more readers.
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Please note: the excerpts below are intentionally formatted very simply, as they appear in our no-nonsense e-mail bulletins. For a more polished presentation, please visit our blog at http://www.u-publish.blogspot.com where you can also post your feedback, or share ideas with fellow authors and publishers.
===> THE SAVVY SELF-PUBLISHER: OCT-NOV 2009 ===> Tip of the Month: holiday scam warning! During early December, be selective about deciding who receives free review copies of your book, because some may be unscrupulous "reviewers" who are actually trolling for free holiday gifts. It might be an urban myth, but one story says that a publisher received a request for "review" copies of several titles... concluding "And could you gift-wrap them please?" ===> Teaser: Rupert Murdock shoots Fox in foot News Corporation media mogul Rupert Murdock has barred Google from indexing his global Web holdings, including Fox News and the WSJ. Instead, he has brokered a deal with Microsoft to have them indexed exclusively by Bing.com -- for a fee, of course. Likely outcome: less traffic for Fox, WSJ and other News Corp properties; little benefit (but more expense) for Bing. ===> Lead Story: e-Books going wild? Recent developments in e-publishing suggest that the growth of e-Books seen in 2008 - 2009 continues to gain momentum. Consider these recent reports: Amazon has started selling the Kindle in Europe. There are reportedly now more than 3 million Kindles in use, and growing. The iPhone and iPod Touch jointly boast more than 50 MILLION users. In October 2009, the Apple "Apps Store" reported more downloads of book-related items than game-related items for the first time. Rival smartphones like the G3-Android and the Palm Pre will add millions more users, hungry for content to download, in 2010. Smashwords.com has announced new deals that will let its users sell their books at Fictionwise.com (a Barnes & Noble property) and Amazon, although for now they lack copy protection. Lulu.com now allows users to upload EPUB files (as well as Word files, PDF files and other formats) then sell COPY-PROTECTED e-Books in Adobe Digital Editions format from their site. For now, Adobe Digital Editions with copy protection won’t run on the iPhone, but… A senior executive at Adobe reports that copy-protected Adobe Digital Editions may soon run on the iPhone: "We have a number of partners who are looking to simply port… to the iPhone: http://www.adobe.com/devnet/readermobile …Since we don't control development schedules of our … licensees, I don't have any exact dates for you. But, I expect that in 2010 there will be many iPhone apps which support PDF, EPUB and Adobe DRM." Scrollmotion announced that it has partnered with Aptara Corporation (http://www.aptaracorp.com) to provide "one-stop shopping" for publishers who want to sell copy-protected e-Books for the iPhone. Stay tuned to future issues of this newsletter for updates as to whether this new service is suitable for authors as well as publishers. U-Publish.com co-author Danny O. Snow has published two FREE e-Books about current trends in e-publishing for the Society for New Communications Research (http://www.sncr.org) in recent months: https://www.smashwords.com/books/view/6198 and https://www.smashwords.com/books/view/4335 If you are contemplating a jump into the escalating e-Book market, these brief reports can help you navigate the complicated technical and business landscape of e-publishing as it stands in 2009, and where to point your plans for 2010 and beyond. ===> POD for Dummies finally published The long-awaited Dummies book about on-demand printing from BISG.org and Wiley & Sons is finally out: http://www.bisg.org/publications/product.php?p=20&c=437 It's geared more for publishers than writers -- BUT it includes a treasure trove of info that savvy writers should know about how the "Big Boys" use POD to slash costs and boost revenues. U-Publish.com co-author Danny O. Snow (a contributor to several sections of the new Dummies book) is offering free copies to the first three of this newsletter's subscribers who post meaningful commentary at http://u-publish.blogspot.com by December 31. ===> Reminder: call for entries, 2010 Eric Hoffer Award: $1500 grand prize, $45 entry fee. "Each year, independent publishers release extraordinary books to little or no recognition. The Eric Hoffer Book Award recognizes excellence in publishing." Categories: Art, Poetry, General Fiction, Commercial Fiction, Children, Young Adult, Culture, Memoir, Business, Reference, Home, Health, Self-Help/Spiritual, Legacy (fiction or nonfiction). Entry deadline January 21st, 2010. Details: http://www.hofferaward.com ===> The Write Stuff: Another quick tip to help you avoid bush league mistakes in your manuscript: "They're" is strictly a contraction of "they are." The word "their" denotes plural ownership, as in "it's their book." But "there" indicates location, such as "put the book there." All three words sound alike, but are spelled differently, and mean different things. Check your manuscript carefully for usage of all three words before putting it in print! By popular demand, this newsletter features a basic tip like this about word usage in each issue. Please don't be offended if they seem elementary to you; we have seen far too many books in print (some of them otherwise promising) with glaring errors in spelling or grammar. Writers -- even professional ones -- are often so close to their own work that they overlook problems that might seem obvious to an outsider. It's always a good idea to get a qualified proofreader or editor to review any manuscript before it's published!
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