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The Savvy Self-Publisher is a free newsletter sent by e-mail, with tips and tricks to help the streetwise author publish a book quickly and economically -- and to promote it more effectively. It contains success stories of self-publishers in action, and a treasure trove of tools to help you reach more readers.

Please click HERE for a free subscription. Please note: the excerpts below are intentionally formatted very simply, as they appear in our no-nonsense e-mail bulletins. For a more sophisticated appearance, please visit our blog at

*** Greetings and Gratitude ***

Happy holidays to everyone who reads this newsletter!  You've
made it incredibly rewarding to serve as advocates for the self-
publishing author and independent publisher over the years, and
we are sincerely grateful.  -- Poynter and Snow


*** Last Call: Advance Copies for Insiders Only ***

Advance copies of the upcoming 2005 edition of our book are
available exclusively to U-Pub insiders from Books Just Books,
with public release to follow in January.  As an additional
gesture of appreciation to newsletter subscribers, those who
reserve advance copies will get a substantial discount and a
free copy of "Publishing Basics."

This offer ends December 31.  Please reserve your copy today!


*** Promising New Google Features ***

Google will scan your book and add its keywords to their index.
When readers search on your subject, they can click on your
book to see the page on which the search terms appear, as well
as publisher info and links leading to online booksellers:

Google is also working with libraries to scan their collections,
bring that information online and make it searchable.  Authors
and publishers will benefit from the increased visibility of
their books:


*** Welcome Back to "The Book Connection" ***

One of our favorite (and free!) newsletters will be returning in
January: "The Book Connection" by Rita Mills, Executive Director
of the American Book Cooperative.

Contests, scam alerts, book events and more topics of interest
to authors and independent publishers are covered.  FMI:

Rita Mills, or 


*** Reminder: Hold Free Books Until January ***

Co-author Dan Poynter reminds us to be careful about sending out
review copies in November and December.  This is due to reports
that some unethical "reviewers" may use them for holiday gifts!

It is fine, however, to send galley proofs for possible review,
as well as copies to members of the working press.

At this time of year, books in production should use a 2005
copyright and publication date, rather than 2004.  This avoids
a situation where a book looks like "last year's news" in early
2005 when it is actually fresh.


Please feel free to forward copies of this bulletin to your
fellow authors and publishers.  This is a free service that is
available to anyone in the book world upon request.  We don't
endorse specific products or services, and we do not accept
advertising.  You may subscribe or un-subscribe at any time.


*** Find Markets for Freelancers ***

Worldwide Freelance has a new fully-searchable Markets Database.
Writing markets from North America, Europe, Australia and other 

Tip courtesy of Jenna Glatzer,


*** Picture Book Contest: $30,000 Prize ***

Enter your manuscript in ABC's Children's Picture Book Contest.
The winner will walk away with a prize package valued at more
than $30,000, and 3,000 finished books.  Deadline December 31:


*** Avoid the #1 Mistake ***

Kim Dushinski of writes:

"The single most common mistake we see is authors who fail to
clearly define their target market.  They believe that 'everyone'
will buy their book.

"They waste their valuable resources trying to market to an
audience that is too broad.  Let me give you an example from the
TV show The Apprentice.

"Two teams are in New York trying to sell wedding dresses.  One
team goes to Grand Central Station where there are tons of people
and hands out flyers to everyone walking by.  The other team
stays in the office, goes online and buys an email list from a
popular wedding site ( of couples getting married who
live in the New York area.

"The first team trying to sell to 'everyone' is reaching tons of
people who simply do not care about what they are selling for one
very simple reason -- they are not getting married."

-- Exerpted from Independent Publisher Online


*** Reminder: Pledge for Ethical Business ***

Shel Horowitz wants 25,000 people to endorse and spread
the idea that ethical business is effective and profitable.
His goal: a "critical mass" to make the next Enron impossible,
because employees won't cooperate with crooked directives:


*** Reminder: IndyLit Now Accepting Award Entries ***

The Independent Literature Institute, a non-profit, online co-op
known as IndyLit, hosts an annual "Ulysses" Award.

Now accepting submission of short stories or novel excerpts from
independent presses and self-published authors up to 6,000 words.
$10 reading fee.


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