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SPECIAL BULLETIN: BORDERS ANNOUNCES MAJOR NEWS -- FOR READERS AND WRITERS Valentine's Day 2008: Borders is wooing tech-savvy book lovers with new "concept stores" that highlight digital and Internet features -- including a bold program to allow authors to publish books under a new "Borders Personal Publishing, Powered by Lulu" imprint. The short version: authors can soon publish their own books at select Borders stores for $299 to $499. Like other book publication services, Borders will provide editorial support, book design, printing, e-commerce, and other features, bundled or a la carte, for a fee. But the important difference is that qualified BPP books can also become eligible to be CARRIED by Borders... both online AND in its hundreds of stores. For details, please see: http://publish.bordersstores.com/?u-pub The best books from Borders Personal Publishing can also become eligible for live in-store events, featuring the author. In the interest of full disclosure for our newsletter subscribers: A new edition of "U-Publish" by Dan Poynter and Danny O. Snow is the first book to be released under the new Borders Personal Publishing program. It is included as a bonus with the $299 and $499 packages, to give BPP authors a head start in the exciting business of independent book publishing. By using the strength of its worldwide chain of bookstores, Borders is offering writers the potential of getting their work featured on the shelves of real bookstores -- a very attractive feature, compared to services that only make books available to order online. In addition, many writers may find it more respectable to publish their books under the imprint of Borders, compared with other companies that sell services to authors, whose names may be considered less legitimate in the big league publishing industry. This combination of high-tech "concept stores" with a major re-entry into the booming market of services for self-publishing authors by Borders is important news in the book world. Please stay tuned. Poynter and Snow will soon be making live appearances at Borders stores in several cities as part of the launch, dates and locations to be announced. We hope to see you there! ================================================================
