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The Savvy Self-Publisher is a free newsletter sent by e-mail, with tips and tricks to help the streetwise author publish a book quickly and economically -- and to promote it more effectively. It contains success stories of self-publishers in action, and a treasure trove of tools to help you reach more readers.

Please click HERE for a free subscription. Please note: the excerpts below are intentionally formatted very simply, as they appear in our no-nonsense e-mail bulletins. For a more sophisticated appearance, please visit our blog at


Valentine's Day 2008: Borders is wooing tech-savvy book lovers
with new "concept stores" that highlight digital and Internet
features -- including a bold program to allow authors to publish
books under a new "Borders Personal Publishing, Powered by Lulu"

The short version: authors can soon publish their own books at
select Borders stores for $299 to $499.

Like other book publication services, Borders will provide
editorial support, book design, printing, e-commerce, and other
features, bundled or a la carte, for a fee.  But the important
difference is that qualified BPP books can also become eligible
to be CARRIED by Borders... both online AND in its hundreds of

For details, please see:

The best books from Borders Personal Publishing can also become
eligible for live in-store events, featuring the author.

In the interest of full disclosure for our newsletter subscribers:
A new edition of "U-Publish" by Dan Poynter and Danny O. Snow
is the first book to be released under the new Borders Personal
Publishing program.  It is included as a bonus with the $299 and
$499 packages, to give BPP authors a head start in the exciting
business of independent book publishing.

By using the strength of its worldwide chain of bookstores,
Borders is offering writers the potential of getting their
work featured on the shelves of real bookstores -- a very
attractive feature, compared to services that only make books
available to order online.

In addition, many writers may find it more respectable to
publish their books under the imprint of Borders, compared
with other companies that sell services to authors, whose
names may be considered less legitimate in the big league
publishing industry.

This combination of high-tech "concept stores" with a major
re-entry into the booming market of services for self-publishing
authors by Borders is important news in the book world.
Please stay tuned.  Poynter and Snow will soon be making live
appearances at Borders stores in several cities as part of the
launch, dates and locations to be announced.  We hope to see
you there!

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