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The Savvy Self-Publisher is a free newsletter sent by e-mail, with tips and tricks to help the streetwise author publish a book quickly and economically -- and to promote it more effectively. It contains success stories of self-publishers in action, and a treasure trove of tools to help you reach more readers.

Please click HERE for a free subscription. Please note: the excerpts below are intentionally formatted very simply, as they appear in our no-nonsense e-mail bulletins. For a more sophisticated appearance, please visit our blog at

*** March is Small Press Month ***

"With 200,000 book titles published in 2004, and the 'Big Five
Publishers' taking home less than 45% of book sales," said Rita
Mills, Executive Director of the American Book Cooperative,
"the Small Press Industry is booming.

"Today more than 78,000 publishers are enrolled with R.R. Bowker,
the ISBN agency... Join the American Book Cooperative as we
celebrate Small Press Month..."

-- Courtesy of


*** Proof that Grassroots Marketing Works ***

As reported by The New York Times, Donna Woolfolk Cross, author
of a book titled Pope Joan, sold more than 100,000 copies of her
book using the kind of grassroots marketing methods recommended
by Poynter and Snow.

This is direct evidence of the potential for authors to cultivate
significant sales, with "only minimal involvement by her publisher."
While 100,000 sales is remarkable, 100 to 1,000 sales per year is
not.  However, you will find that your own sales are almost directly
proportional to your own promotional efforts:


*** Amazon Cited for Poor Service ***

A University of Michigan survey released last month showed 
the first year-to-year drop in consumer satisfaction with 
e-retail. One of the biggest disappointments was with


*** RIP: Hunter S. Thompson ***

A selection of the quotes from the late father of "Gonzo"
Journalism and author of Fear and Loathing in Las Vegas:


*** "Random" Thoughts for Publishers ***

Industry observer Michael Allen has published a provocative essay
surmizing that success for writers and publishers is governed by
randomness to a far greater extent than is generally recognised.
Free PDF download:


*** Vonnegut/Matthiessen to Judge Competitions ***

Kurt Vonnegut and Peter Matthiessen are the final judges of two
contests sponsored by The Writers' Workshop, a literary center
based in Asheville, NC, since 1985:


Please feel free to forward copies of this bulletin to your
fellow authors and publishers.  This is a free service that is
available to anyone in the book world upon request.  We don't
endorse specific products or services, and we do not accept
advertising.  You may subscribe or un-subscribe at any time.


*** Site for Self-Publishers ***

Cathy Pedigo is a homemaker and President of Winning Edge, a
self-publishing business in Colorado Springs. You can find her
site on self publishing at:


*** Sells Audio/Reprint Rights ***

Poynter and Snow have landed subsidiary rights deals to the new
edition of our book.  Sir Speedy has licensed reprint rights,
while has secured audio rights.  Stay tuned for
details on public release.

Authors and publishers can wring additional revenues from books
by selling translation rights, audio rights and other forms of
subsidiary licensing.  In many cases, the buyer does the work,
while you simply cash the checks.

See "Book Marketing: A New Approach" for details:


*** Reminder: Call for Entries *** & announce the 2nd annual "Best
Books" Awards competition.  $49 per entry, early bird deadline
March 31.  See sites above for details.


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