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*** Help the "Hurricane Heroes" *** Shelly Williams is starting a book that will honor those who responded to Hurricane Katrina survivors with love, compassion and generosity. She needs stories quickly, to complete the book. Once the book has been completed 100 percent of the profits will go to the American Red Cross. To submit a story, please e-mail firstname.lastname@example.org -- and please invite others to submit. All contributors will be acknowledged in the book and receive a copy. ================================================================ *** Choose an Effective Title and Subject *** In his popular book "Writing Non-Fiction," co-author Dan Poynter reminds us that the first word of a book's title should match the subject category, for better listings in databases and catalogs. The Book Industry Study Group has newly posted its updated subject categories online: http://www.bisg.org/standards/bisac_subject/major_subjects.html Before you choose a title, browse BISG.ORG ... and read "Writing Nonfiction" for many more tips on choosing a title that gets your book more visibility. ================================================================ *** Low Cost e-Books for Writers *** In Sept-Oct only, PDF e-Books for writers are available at special prices (as low as zero!) to subscribers of this newsletter, courtesy of Lulu.com: http://www.u-publish.com/lulu ================================================================ *** The Outside Sells the Inside *** Why hire a book cover design specialist? Studies indicate that on average, potential buyers spend 8 seconds looking at your front cover and 15 seconds looking at the back before they make a buying decision. Professional book cover designers know about all the details that make or break a book cover-such as the emotion of color, the power of typography, the importance of the spine, the technical requirements of a bar code, and the intricacies of book printer specifications. Don't be misled into a "cheap and fast" route, only to be told by your distributor that in order to be accepted you must have your book reprinted after your book cover is redone by a pro. Their experience will save you time and money. -- Ron "Hobie" Hobart, http://www.BookCoverTips.com ================================================================ Please feel free to forward copies of this bulletin to your fellow authors and publishers. This is a free resource that is available to anyone in the book world upon request. We don't endorse specific products or services, and we do not accept advertising. You may subscribe or un-subscribe at any time. ================================================================ *** Whet the Appetites of Readers with Low-Cost e-Books *** "Go sell appetizers to entice your audience to move on to the main course," says Chris Willitts: http://www.go-publish-yourself.com/articles/book-marketing/WillittsC2.php ================================================================ *** College Students Favor e-Books, Librarians Listen *** http://www.booktrade.info/nr.php?id=6484 ================================================================ *** Book Competition for Authors *** The "Fresh Voices 2006 Book Awards" are exclusively for unpublished and self-published authors who would like to gain additional exposure to thousands of agents and publishers throughout the United States. Sponsored by the Writer's Marketing Association. Details: http://www.WMAConnect.com ================================================================ *** Just for Fun: A Poynter-Snow Glossary *** e-Book: electronic book, usually in PDF or LIT format, not to be confused with "e-Book Reader," denoting both hardware and software used to read e-Books. tree-Book (or p-Book): a conventional book, printed on paper. a-Book: audio book, such as "Books on Tape" (or CD) and audio files in various formats such as MP3 that can be downloaded from the Web. t-Book: talking book, similar to an a-book, but using computer synthesized "text-to-speech" (T2S) rather than human voices. ================================================================ *** Reminder: Book Summit, September 29 *** "Industry Leaders Discussing the Future of Publishing in a Flat World" is the theme of a new event to be held in Valley Forge on September 29. It will bring together the visionaries of modern book publishing to discuss production, promotion, and the challenges faced in the digital industry: http://www.booksummit.com Several guests, including Poynter and Snow, have posted advance commentary: http://booksummit.blogspot.com ================================================================